We were retained by The Pier over a three year period, as their main visual agency.
The initial focus was on POS, windows and display. We wrote and implemented a strategy that incorporated budget, sourcing, creative and production, to deliver a coherent brand narrative across the store portfolio.
The natural progression of this work saw the focus widen, and we went on to art-direct and create retail environments, catalogues, emailers, e-commerce front-end; as well as rebranding all product packaging & creating the supplier brand bible.
Project info
Author: warehaus studio Client: The Pier (Retail) Ltd What we did: art direction, branding, concept, design, environment, strategy, werk, Release Date: October 17 2011Latest Portfolio Updates
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